Aysha van de Paer - Learn to invest

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My name is Aysha van de Paer and I am passionate about investing

I am a real estate private equity and finance professional with over 10 years of experience with real estate investing at large and boutique real estate investment, financial and advisory firms. 

I made my first investment when I was about 18 years old in the late 1990s. It was a terrible investment. It was your traditional overly expensive underperforming investment fund offered by a traditional bank. 

I remember this very formal meeting with the local bank financial advisor, who also happened to be one of my oldest (very good-looking) cousins.

I wanted to ‘start investing’ and he assured me this was the right (or the only) way to go. And I am sure he really believed it at the time. A couple of years later, I sold everything as the investment was not performing well.

And so the story of how I did (not) learn to invest goes

After this less than convincing experience, I stopped investing for many years.I was afraid to lose my money and anyway I didn’t know enough about investing.

Or so I thought. 

And I had so many plans for which I needed the limited amount of money I had. So really, there was no point in investing it.

And I was also sooo busy. Studying, working, travelling, etc. I just didn’t have time (or didn’t make the time) to learn to invest and implement the right setup for it.

Does that sound familiar to you? I bet it does…

Then, in March 2009, the stock market had a nearly unprecedented nosedive, the world economy was falling apart, and it seemed like the end of the (financial) world. 

At that moment, as we were having dinner with his parents, my soon-to-be husband said: we should invest everything we own in the stock market (in the S&P 500 to be exact). He was serious about it. And we all thought he was completely crazy! 

Of course, in hindsight I wish we had done it. While I didn’t do it then, I started investing again shortly thereafter. 

This has been an incredible journey. I have experimented with investing in different ways. I am still doing so.  

And I have made many mistakes along the way. 

And thanks to that I have learned a lot about investing. And I am still learning about it every day. 

And as the world of finance and investing is constantly changing and evolving, I still have lots of learning in front of me.

This is why I don’t pretend to have all the answers about investing.

Because I certainly don’t have them.

Nobody does.

But as the years went by I learned to invest and got smarter and smarter about it and have become sort of an investing addict!

Aysha van de Paer and kids - Learn to invest

And through my investing experience and by reading countless research papers, books and articles on the topic, I have come to understand that:

Investing is the ONLY way for women (or anybody) to achieve true financial security and financial success.

And also, what I know for sure is that:

  • Women are at a high risk for financial challenges, as a result of lower paid jobs, glass ceilings at work, part-time jobs, maternity leaves, and generally reduced prospects for promotions and career advancements.

  • In spite of the challenges we face, women have never been so well educated and earned so much money.

  • So many women are just sooo very scared to invest, think they will not do it well, that it is too risky or don’t even know how to get started.

  • In spite of what many of us believe, research has demonstrated that women tend to be better investors than men; and that when women take charge of finances their whole family and ecosystems benefit from it.

  • The overly expensive, underperforming, opaque, biased and low tech traditional models for finance and investing don’t work any longer for technology-savvy and information-age millennials.

In addition, it just so happens that:

  • Like you, I belong to the millennial generation, which means that I grew up with technology and cannot imagine a world without constant technological advances in every area of life.

  • I am in fact an ‘old’ millennial. I was born in Switzerland in 1981 and with that I am at the forefront of the millennial generation which has now entered the workforce and and is starting to earn some serious money.

  • Just like you, I am European and have to navigate the European patchwork of financial and retirement systems, local laws, taxes, languages, and the countless restrictions and opportunities that go with them.

  • I have lived in different parts of Switzerland, and also spent four years in New York, as well as a couple of years in both Amsterdam and Dubai. I also studied in the UK and stayed for a few months in Munich and San Francisco.

  • I am a woman with all what that entails, including a woman’s perception of the world. I also deal with the society’s expectations of what a ‘normal’ or ‘good’ woman ought to do and not do on a daily basis (and I guess I am not always doing so well on that front!).

  • I am a career woman with all the ‘Lean-In’ style challenges that goes with it, and which keep on increasing the more I advance professionally.

  • I am a mother of two adorable boys whom I love beyond anything. And that also means that I am struggling to combine raising my two kiddies with being a successful professional woman.

  • I am the daughter of successful entrepreneurs who taught me that everything is possible if you work hard enough and do what it takes to get there.

  • I am the oldest of four sisters, all of which are remarkable millennial women going through the their own life, professional and financial successes and challenges.

And perhaps most strikingly (or sadly or unbelievably or unexpectedly) I was married to a very successful man with whom I spent 15 years of my life and who died suddenly following a road accident. 

And all of this while I was seven months pregnant with our second child.

All of this came with its fair share of very intense emotional struggles, financial realities and hard truths.

And also with very many happy moments, unforgettably positive experiences, precious relationships with family and friends around the world, and with lots of fascinating opportunities.

Aysha van de Paer - Learn to invest

And because of all of this I have made it my mission to help other women like you learn to invest and finally get started with investing the right way.

Because there are sooooo many wrong ways to go about it. And there are certainly no quick wins.

But if you do it right you can go through your life ups and downs with the peace of mind that your finances are well organised and growing over the long run.

And that it will grow over the years to provide you with the financial security and wealth that you so rightly deserve.

Before I go, I want to invite you to join my email list community. By signing up (it’s free), you’ll receive by email all my upcoming articles with practical tips and inspirational stories to help you learn to invest and how to get started, and doing so the right way.

You will also have access to my digital resource library of free downloads, like precious lists and cheat sheets as you learn to invest, which I am now in the process of building up for you.

And when the time comes you’ll also get invitations to any workshops and courses I will host online.

Click the button below to sign up.


I want to thank you for being here.

And more importantly you should thank yourself!

Because this may well be the first day of the rest of your financially rewarding life.